About us

A small company that does one thing at a time

Silver Lane Retail exists so that the stores we run have something solid behind them: a real business, a real address, a real person who answers email.

Most online shops fail at the boring parts. A product page goes up, orders arrive, and then nobody is home when a customer asks where their parcel is. We set the company up the other way round: support, refunds and policies are decided first, and the products come after.

We work on one product at a time. Each one gets its own store and its own address, because a page about a single thing is easier to judge than a catalogue of a hundred. Behind all of them is this company, and one support inbox that every store points to.

How we pick products

  • A problem we can describe in one sentence. If we cannot say who it is for and what changes for them, we do not build it.
  • Something we are willing to support. Selling it means answering for it — questions, spares, returns and faults all come back to us.
  • Claims we can actually stand behind. Nothing on a product page that we could not prove to a customer or a regulator.

Who you are dealing with

Every order placed at one of our stores is a purchase from Silver Lane Retail, registered in United States. Our trading address is 30 N Gould St, Ste R, Sheridan, WY 82801, United States.

Customer service is handled in-house, from this company, at support@silverlaneretail.com. We reply within 24 hours.